Tourism in Puerto Vallarta is not just the main industry, its really the city's only industry. With such amount of tourists, the city's tourism industry has created a resort full of restaurants, shops and bilingual staff, where English is spoken almost as much as Spanish.
For tourist information, pay a visit to either the Puerto Vallarta Tourism Office in the Juárez area (Presidencia Municipal, Juárez e Independencia, Downtown), or the Puerto Vallarta Convention and Visitor's Bureau at Planta Baja.
Apart from the many sandy beaches around Puerto Vallarta, there are further coastal attractions for tourists, such as scuba diving within Banderas Bay and also around the nearby Marieta Islands, amongst other locations. Many tourists also enjoy the opportunity to swim, snorkel, water ski, windsurf, parasail and even zoom around the bay on a fun banana boat. Hiking, cycling, eco tours, sailing, sportfishing and many more tours are popular activities in Puerto Vallarta, along with dolphin watching cruises and even seasonal whale watching between December to March.
 Several appealing local landmarks add interest for tourists vacationing in Puerto Vallarta and make a pleasant alternative to sunbathing on the beach. Especially famous is the Casa Kimberley mansion, which was bought as a present for movie star Elizabeth Taylor by her besotted actor husband, Richard Burton. A well-known structure in central Puerto Vallarta, the Cathedral of Our Lady of Guadalupe (La Iglesia de Nuestra Senora de Guadalupe) dominates the area with its bold architecture and tall bell tower, while the Malecón Boardwalk (El Malecón) is a great place for a stroll and stretches next the coastline, offering great views along the way.
For a range of information about Puerto Vallarta and the Jalisco area as a whole, the Cuale Museum (Museo del Cuale) is located on the Isla Cuale and despite being small in size, is full of archaeological treasures and traditional Mexican handicrafts. Art galleries are also in good supply and offer a range of modern and traditional pieces with plenty of Latin American character. The main galleries include the Manuel Lepe Museum, Galeria Olinala, the Latin American Art Gallery (Galeria Arte Latinoamericano), and also the Arte Popular Mexicano Galeria, which can be found in central Puerto Vallarta and features ceramics and even colourful papier maché sculptures
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