The Puerto Vallarta Sign (Puerto Vallarta Letters) On The Malecon

Puerto Vallarta Sign and The Boy on the Seahorse by Rafael Zamarripa (1976) Malecon Vallarta

Summary

  • The Puerto Vallarta Sign is a beautiful sign with colorful letters that spell out “Puerto Vallarta”.
  • It flanks the iconic Rafael Zamarripa “Seahorse Statue” on downtown.
  • It is a very popular location for photographs.
  • Puerto Vallarta was once named as La ciudad más amigable del mundo (The Friendliest City in the World), as the sign reads when entering from Nayarit.

Introduction

A great Puerto Vallarta landmark was unveiled during the World Tourism Day events in 2016.

It’s a very beautiful sign with colorful letters that spell out “Puerto Vallarta”, it flanks the iconic Rafael Zamarripa “Seahorse Statue” on downtown Malecon.

The Boy on the Seahorse, Puerto Vallarta Letter/Sign

The PV City Sign has been moved around town, to the Marina Vallarta, and by the Amphitheater a little further down the seaside promenade, but it has returned to its current Malecon location.

The Puerto Vallarta letters are designed and made by the sculptor and artist Carlos Terres, the same artist that was in charge of replacing the destroyed crown of the iconic Our Lady of Guadalupe Parish in the downtown area.

Manuel Lepe Macedo

Each letter includes design elements and decorations based on the art of Manuel Lepe Macedo, the most famous city artist who is well known for his naïf-style art and his love of all the traditional city traditions and motifs.

It’s a great place to get (one of many places around time) a souvenir photo with the colorful sign, the beautiful seahorse statue, and both sea and sky as a backdrop.

Puerto Vallarta Malecon / Boardwalk & The Seahorse Statue

Where is the Puerto Vallarta Sign on the Malecon

The PV sign/letters move around from time to time. They were originally close to Galeana and the Malecon. They then were moved over to flank the seahorse statue. Recently I’ve seen them placed in front of the arches (Los Arcos del Malecón) maybe to disincentivize events and shows in the COVID period. I am sure they will move again soon. Just rest assured they will be somewhere on the Malecon/Boardwalk.

Another city sign at Las Juntas

Welcome to Puerto Vallarta at Las Juntas on the way into Puerto Vallarta

The prior Puerto Vallarta Sign on the Malecon is one of two in town.

The other one, a welcome sign on the way into the city is located at Las Juntas was originally designed by Natasha Moraga, a local Puerto Vallarta artist.

The newest version of the Puerto Vallarta Welcome sign was unveiled on September 30, 2021, it was decorated and painted by Jose Tomas Esparza Leon and his sons and represents the local plant and animal life of the region.

Puerto Vallarta’s ex-mayor, Jorge Quintero Alvarado, stated:

“It is an excellent artistic piece that is offered right here on the way into this tourist destination, so we are proud of the work they have done”.

Location Map

FAQ

  • The Marina and the Romantic Zone are considered some of the safest areas to stay in Puerto Vallarta. Both areas are popular among tourists and offer a variety of accommodations, restaurants, and attractions. The Marina is known for its upscale atmosphere, luxury resorts, and high-end shops and restaurants. It has a very secure, controlled environment with 24/7 security personnel. The Romantic Zone offers a more authentic Mexican experience with cobblestone streets, colorful colonial buildings, and a vibrant mix of galleries, cafes, and bars. As a central tourist area, it also has a strong police presence and is considered very safe.

  • Locals in Puerto Vallarta enjoy spending time at the city’s beautiful beaches, scenic parks, and lively local markets. Popular beach spots include Playa de Oro, Playa Las Animas, and Playa Camarones for their soft sand and calm waters. Many locals visit the Vallarta Botanical Gardens to enjoy the lush vegetation and hiking trails. They also frequent authentic local food venues like Birrieria las 3 Regiones taco stand, cafes like Cafecito Vallarta, and neighborhood bars like La Cerveceria Union. The downtown Lazaro Cardenas market is a favorite for produce, spices, crafts.

  • Yes, downtown Puerto Vallarta is an exceptionally nice and popular area, celebrated for its vibrant mix of historic Mexican charm and a lively beach town atmosphere. It features a picturesque historic center with cobblestone streets, colorful buildings, and the iconic Parish of Our Lady of Guadalupe church. The downtown seamlessly blends into the scenic Malecón, a beautiful oceanfront boardwalk lined with fascinating sculptures, shops, and restaurants, making it perfect for strolling and enjoying the stunning ocean views.

    The area offers an excellent variety of dining, from upscale restaurants to authentic street food, along with fantastic shopping in boutiques and art galleries. Adjacent to the main center is the popular Zona Romántica (Romantic Zone), known for its trendy vibe and energetic nightlife. The entire downtown is considered safe and is very walkable, allowing visitors to easily explore its captivating blend of culture, cuisine, and coastal beauty on foot.

    Tip: For an unforgettable experience, head down to the Malecón or any beachfront spot about 30 minutes before the scheduled sundown to watch the spectacular sunset over the bay.

  • Old Town, also known as the Romantic Zone or Zona Romántica, is considered the historic heart of Puerto Vallarta. It is characterized by its picturesque cobblestone streets, classic whitewashed buildings, red-tiled roofs, and a lively mix of shops, galleries, restaurants and bars. Nestled between the Sierra Madre mountains and Banderas Bay, Old Town has a traditional Mexican village charm with its colonial architecture and slower pace compared to the rest of Puerto Vallarta. Its romantic ambience comes from the area’s natural beauty, outdoor cafes, and charming boutique hotels. Old Town offers visitors a taste of an authentic Mexican neighborhood.

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