Jalisco’s new World Cup tourism passport is giving Puerto Vallarta another way to reach soccer travelers during the 2026 FIFA World Cup, with the beach destination named among the state’s featured regions for fans who want to extend their stay beyond match days in Guadalajara.
State tourism officials and regional coverage describe the passport as a visitor tool built around 39 curated experiences available from June 11 to July 19, plus dozens of tour packages from certified providers. The program is designed to move World Cup visitors beyond the stadium and into Jalisco’s wider mix of beaches, gastronomy, culture, wellness, outdoor adventure and Magical Towns.
For Puerto Vallarta, the timing is useful. The destination already benefits from strong air access through Puerto Vallarta International Airport, a mature hotel base and visitor-friendly activities that pair naturally with a Guadalajara match itinerary. Travelers using the passport can treat Puerto Vallarta as a beach extension after games, especially if they want a few extra days on Banderas Bay rather than a short city-only trip.
The campaign also includes high-profile “Ambassadors of Jalisco” from sports, entertainment, culture and food, along with a digital platform that centralizes travel information, schedules, accommodation, transportation and experiences. Puerto Vallarta appears alongside destinations such as Tequila, Costalegre, Chapala, Tapalpa, Mazamitla and Guadalajara in the statewide push.
Visitors planning a World Cup side trip should compare flight options, leave room for ground-transfer time between Guadalajara and the coast, and use local planning resources for things to do in Puerto Vallarta and Puerto Vallarta maps. For hotels, restaurants and tour operators, the passport adds one more reason to package simple, bookable beach-and-match itineraries for June and July.
