{"id":36181,"date":"2026-04-07T23:07:02","date_gmt":"2026-04-08T04:07:02","guid":{"rendered":"https:\/\/puertovallarta.net\/noticias\/avanzamos-mexico-world-cup-2026\/"},"modified":"2026-04-12T14:06:00","modified_gmt":"2026-04-12T19:06:00","slug":"avanzamos-por-mexico-se-lanza-en-pv-para-copa-mundial-2026","status":"publish","type":"post","link":"https:\/\/www.puertovallarta.net\/espanol\/noticias\/avanzamos-por-mexico-se-lanza-en-pv-para-copa-mundial-2026\/","title":{"rendered":"&#8220;Avanzamos por M\u00e9xico&#8221; se lanza en PV para Copa Mundial 2026"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p>Puerto Vallarta ha sido seleccionado como sede del lanzamiento en Jalisco de &#8220;Avanzamos por M\u00e9xico&#8221;, una iniciativa federal de turismo dise\u00f1ada para preparar a los negocios locales ante la afluencia de visitantes durante la Copa Mundial de la FIFA 2026. El programa, encabezado por la Secretar\u00eda de Turismo de M\u00e9xico en conjunto con BBVA, est\u00e1 dirigido a comerciantes, artesanos, agencias de viajes, hoteles y prestadores de servicios tur\u00edsticos, con una propuesta clara: herramientas digitales, acceso a financiamiento y apoyo promocional.<\/p>\n<p>El rol de BBVA es pr\u00e1ctico, no simb\u00f3lico. El banco est\u00e1 implementando terminales punto de venta, enlaces de pago digital y opciones de cr\u00e9dito a tasas competitivas, incluso para los comerciantes m\u00e1s peque\u00f1os. El objetivo es asegurar que el gasto de los visitantes durante el Mundial llegue a manos locales, no solo a cadenas hoteleras internacionales. Para una ciudad que figura como <a href=\"https:\/\/puertovallarta.net\/espanol\/informacion-general\/informacion-general-de-puerto-vallarta-2\/\" target=\"_blank\" rel=\"noopener\">el segundo destino tur\u00edstico m\u00e1s visitado de M\u00e9xico<\/a>, el momento es clave.<\/p>\n<p>La iniciativa se sustenta en cinco pilares: planeaci\u00f3n, infraestructura, profesionalizaci\u00f3n, promoci\u00f3n y mercadotecnia. El Secretario de Turismo de Jalisco destac\u00f3 la coordinaci\u00f3n fluida entre gobierno y sector privado que posicion\u00f3 a Puerto Vallarta como modelo para el despliegue nacional. El programa reconoce que los vendedores de la econom\u00eda informal, desde artesanos en la playa hasta restaurantes familiares, frecuentemente carecen de la infraestructura digital para capturar pagos con tarjeta de visitantes internacionales.<\/p>\n<p>La selecci\u00f3n de Puerto Vallarta como sede estatal del lanzamiento refleja su importancia estrat\u00e9gica en el portafolio tur\u00edstico de M\u00e9xico. Con millones de visitantes anuales y una creciente reputaci\u00f3n como <a href=\"https:\/\/puertovallarta.net\/espanol\/informacion-general\/gobierno\/\" target=\"_blank\" rel=\"noopener\">destino destacado de la costa del Pac\u00edfico<\/a>, la ciudad ahora enfrenta una fecha l\u00edmite: la Copa Mundial arranca en junio de 2026, y la ventana de infraestructura se est\u00e1 cerrando.<\/p>\n<p>Fuentes: <a href=\"https:\/\/banderasnews.com\/puerto-vallarta-advances-tourism-strategy-ahead-of-2026-world-cup\/\" target=\"_blank\" rel=\"nofollow noopener\">Banderas News<\/a>; <a href=\"https:\/\/casabayvillas.com\/puerto-vallarta-advances-tourism-strategy-ahead-of-2026-world-cup\/\" target=\"_blank\" rel=\"nofollow noopener\">Casa Bay Villas<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Federal program with BBVA backing brings digital tools and financing to Puerto Vallarta businesses ahead of FIFA World Cup 2026.<\/p>\n","protected":false},"author":5,"featured_media":32077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_mo_disable_npp":"","footnotes":""},"categories":[124],"tags":[],"class_list":["post-36181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Avanzamos por M\u00e9xico&quot; 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