The 2018 International Tourism Fair (FITUR), was held in Madrid, Spain from January 17 to January 21 and awarded the state of Nayarit with Excelencias Turísticas 2017 for a Successful Use of Gastronomy as a Cornerstone of the Riviera Nayarit’s Tourism Promotion.
Since the creation of the brand 10 years ago, gastronomy has become a key asset for the tourism promotion of the Riviera Nayarit, so much so that it shares space with strategies activated on an international scale.
Eulalio Coronado Mendoza, State Secretary of Tourism, and Marc Murphy, director of the Riviera Nayarit Convention and Visitors Bureau (CVB) received the award from the hands of José Carlos de Santiago, President of the Evaluating Committee of Grupo Excelencias.
This year, the Premios Excelencias honored 21 projects and personalities in different categories, all of them with an outstanding trajectory within the tourism, cultural and culinary sectors. The state of Nayarit proved their commitment with the tourism industry within this group of competing companies.
“Gastronomy is a key asset of the region and one of the main objectives is to transform Mexico’s Pacific Treasure into a culinary destination par excellence,” said Marc Murphy. “Together with its natural attractions, its hotel infrastructure and its services, this asset helps elevate the destination’s level of competitiveness.”