Grupo Aeroportuario del Pacífico (GAP) has announced a $1 million investment dedicated to boosting tourism promotion for Puerto Vallarta, signaling strong confidence in the destination’s recovery and future growth.
Omar Gildardo Torres Grajeda, administrator of the Licenciado Gustavo Díaz Ordaz International Airport, revealed that the funding will be managed as a collaborative campaign between the federal Ministry of Tourism (Sectur), the Jalisco Ministry of Tourism (Secturjal), and the Puerto Vallarta Tourism Trust. Each partner is contributing resources and expertise to identify key global markets where promotional efforts will have the greatest impact.
The investment comes at a strategic moment. Market analysts note that shifting travel trends in competing destinations—particularly a recent decline in Canadian tourism to Cuba—are creating fresh opportunities for Mexico’s Pacific coast. Specialized route-development teams are already working to target these niches and attract new visitors to Banderas Bay.
Torres Grajeda emphasized that placing the funds under the direction of experienced regional hospitality marketers ensures the campaign will be executed with precision. The broader strategy will also see Puerto Vallarta featured prominently at upcoming international tourism fairs, with GAP’s Airports Division coordinating alongside industry authorities to maintain the destination’s upward momentum.
The announcement follows a period of recovery for the airport, which set a record in 2025 with nearly 7 million passengers and is adding eight new routes for 2026. Travelers can find updated flight information and airport services on the Puerto Vallarta airport guide.
