Puerto Vallarta has officially recorded a spectacular start to the year, with hotel occupancy averaging over 98% during the first long weekend of 2026. Municipal Tourism Director Alejandra Cornejo confirmed that the city is currently operating at near-full capacity, fueled by the peak winter season.
The surge in visitors is a perfect blend of loyal international markets and a strong wave of regional tourism. Travelers from the United States and Canada—particularly from cities like Los Angeles, Dallas, Toronto, and Vancouver—continue to choose Vallarta for long winter stays, drawn by the perfect weather and humpback whale watching season.
Major draws included the Aguachile Festival at Parota Park, the vibrant Bear Weekend celebrations, and a unique international showcase by the National Danish Performance Team. With the local airport reporting increased seat capacity from major hubs like Mexico City, Monterrey, and Houston, the city is well-positioned to maintain this momentum throughout the rest of the winter season.
Source: Contralinea
