Guillermo Wulff and Puerto Vallarta: The Engineer Who Brought Hollywood to Mismaloya

Guillermo Wulff details

  • Full name Guillermo Wulff Sein, civil engineer, known as “el Ingeniero” or “Willy” [1]
  • Studied engineering in Mexico City, generation 1940 to 1944 [1]
  • Arrived in Puerto Vallarta in 1956 with his wife, Nelly Galván Duque [1][2]
  • Children: Ana, Lupe, Memo and Luis [3]
  • Died November 7, 2002 [1]

More bio data

  • Brought the first car to Vallarta and had the first phone number [1]
  • Opened El Dorado on Playa de los Muertos with Nelly in the early 1960s [2]
  • Built the Puesta del Sol condominiums and the golf club in Marina Vallarta [3]
  • Honored with a plaque at the Marina Vallarta roundabout [3][4]

Introduction

Ask who made Puerto Vallarta famous and you’ll hear three names: Huston, Burton and Taylor. Ask who got them here, and the old-timers will give you a fourth. Puerto Vallarta’s centennial book puts it plainly: the town became internationally known in 1963 because engineer Guillermo Wulff Sein, on his own initiative and investment, brought John Huston to film The Night of the Iguana [5].

Guillermo Wulff & Puerto Vallarta

A one-way vacation

Before Vallarta, Wulff had a busy career. His first job as a graduate engineer was the Potrero rum factory and sugar mill in Córdoba, Veracruz. Between 1946 and 1948 he worked on the foundation calculations for Mexico City’s Torre Latinoamericana, then worked during the Miguel Alemán years on projects including Los Pinos, and later as a contractor in Nogales, Sonora [1]. (These are his own recollections, as told in 2001.)

In 1956 he and Nelly flew in on Mexicana’s inaugural Mazatlán to Puerto Vallarta flight as guests of the airline’s president, Colonel Chapa. They never left. Wulff didn’t even go back to Nogales; Nelly packed up the house [1]. “Vallarta was beautiful,” he said. “I really fell in love with the place and saw its potential” [1]. In those days, he recalled, there was nothing north of the Rosita and not a single house on the far side of the Cuale [1].

First car, first phone, first cupolas

Wulff liked being first. He brought the first car to Vallarta, flown in from Guadalajara, and had the first phone number, until a mayor got annoyed (the phone company came here thanks to his contacts) [1]. His first building in town was Casa de Música in Gringo Gulch, followed by what is now the Hotel Molino de Agua [1]. One local history credits him with introducing the cupola, now so typical of Vallarta homes, in houses he built between Gringo Gulch and Mismaloya [6].

Across the street from Casa Kimberley (today’s Casa Kimberly), the famous bridge linking the house to the one Richard Burton bought opposite was most likely built by Wulff, based on Burton’s wishes [7].

He and Nelly also started a small crafts shop in the Hotel Océano, for the roughly 20 visitors a week who arrived then [1], and in the early 1960s opened El Dorado on Playa de los Muertos, which became the beach meeting place for locals and, later, for the world press [2][8].

The Night of the Iguana

The dinner in Los Angeles

Wulff told the story himself. “I was at Syd’s house in Los Angeles when John Huston called him on the phone to invite him to dinner that night” [1]. He already knew Huston slightly from the Alemán years. At dinner Huston asked where he lived, and when he said Vallarta, Huston suggested Wulff invite him. He came, Wulff showed him everything, including Mismaloya, and Huston loved it. When the Night of the Iguana script arrived with instructions to find a location, Wulff suggested Mismaloya, which “almost killed him,” because there was nothing there and you could only get in by boat [1]. Our Night of the Iguana article identifies “Syd” as Hollywood screenwriter and producer Sy Bartlett [9].

Other versions exist. Huston himself remembered meeting “a Puerto Vallarta architect and entrepreneur named Guillermo Wulff” in Los Angeles [7][10], and one account has Huston knowing Mismaloya long before he heard about Wulff’s lease [11]. But the dinner at Syd’s is the version from the man himself.

Building a movie, and a debt

Wulff held a lease on the Mismaloya land [6][11] and built the set and bungalows under art director Stephen Grimes [11]. He and Huston hoped to turn the housing into a resort after the film [11]. He also signed, in his words “foolishly,” a contract to supply everything: sets, housing, maids, linens, boats, restaurant, bar and the extras’ pay. Up to 500 people worked for him, with 100 burros and 20 cooks, and a ton of tortillas, meat, beans, rice and bread went out by boat every day [1].

The numbers didn’t work. By Wulff’s own account, he had agreed to three meals a day for US$5 a person, and the real cost was about US$15. When he threatened to shut off water, light and boats, the Interior Secretary and the governor flew in the next morning to tell him the film could not be stopped [1]. He said he ended up owing about US$200,000 to Bancomer and took three years to repay it [1].

Then there was the sand. Grimes objected to Wulff using salty beach sand in the concrete; they compromised, with beach sand for the bungalows only [11]. Late in the shoot a balcony collapsed under assistant director Tom Shaw, who broke his back [11]. Wulff’s version: the railing was marked “fresh,” a man leaned on it at night, and Huston would not back him. Richard Burton did, giving him, as Wulff remembered it, up to US$10,000 [1]. Only the hotel set was left standing in the end [11].

Was it worth it? Wulff thought so. He reckoned the film’s press coverage was worth US$40 million in publicity, with Liz Taylor in Puerto Vallarta on front pages in London, Rome and Paris, and some 40 journalists living here full time [1]. “Vallarta grew so much because of it that I had more work,” he said [1]. He was also the go-between for the only Mexican reporter to get an interview with Taylor, a young Raúl Velasco [1].

Marina Vallarta and later years

Wulff built the Puesta del Sol condominiums and the golf club in Marina Vallarta [3]. Nelly Barquet recalled that he built 166 units on swampy land everyone expected to sink, and gave one to Elizabeth Taylor to help sales [8].

After he died in 2002, the city placed a plaque on a stone at the roundabout between Puesta del Sol and the Marina Vallarta golf course, honoring him as “one of the most important promoters of private real estate investment and a driver of the development of this city” [3][4]. Next time you drive into the Marina, that’s him.

Sources

  1. 1. María José Zorrilla, interview with Guillermo Wulff, in Puerto Vallarta: 150 años de historia (Vallarta Opina, ed. Luis Reyes Brambila, 2001), republished as “Guillermo Wulff el pionero, el innovador” (2017) (print)
  2. 2. Vallarta Lifestyles, Nelly Galván Duque: A Life Dedicated to Puerto Vallarta: https://vallartalifestyles.com/posts/nelly-galvan-duque-a-life-dedicated-to-puerto-vallarta
  3. 3. Laura Quiroz, “Rindieron merecido homenaje póstumo al Ing. Guillermo Wulff Sein,” Vallarta Opina (print)
  4. 4. The Vip Vallarta, Homenaje póstumo al Ing. Guillermo Wulff Sein: https://www.vipvallarta.com/homenaje-postumo-al-ing-guillermo-wulff-sein/
  5. 5. Puerto Vallarta 100 años, centennial book (print edition)
  6. 6. Rivera Cuale, Puerto Vallarta history (archived copy): https://web.archive.org/web/20200201022741/http://www.riveracuale.com/location/surroundings/history/
  7. 7. PuertoVallarta.net, Puerto Vallarta History: https://www.puertovallarta.net/fast-facts/history/
  8. 8. Nelly Barquet, interview by Miguel Ángel Ocaña (print)
  9. 9. PuertoVallarta.net, The Night of the Iguana: https://www.puertovallarta.net/fast-facts/the-night-of-the-iguana/
  10. 10. Wikipedia, John Huston: https://en.wikipedia.org/wiki/John_Huston
  11. 11. Rope’s End (2010), account of the filming of The Night of the Iguana (print)

More info & references

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