Privacy notice (aviso de privacidad) for puertovallarta.net/tours
Last updated: November 5, 2026
This policy explains what personal information we collect when you book a tour with us, why we need it, who we share it with, and the choices and rights you have. Our guests come from all over the Americas and beyond, so we’ve written it to cover Mexico’s privacy law and the main rights people have in other places too. Our general Privacy Policy covers the rest of our website.
1. Who is responsible for your information
The party responsible for your personal data (the “responsable” under Mexico’s Federal Law on the Protection of Personal Data Held by Private Parties, known as the LFPDPPP) is PuertoVallarta.net (trading name only for now), with its address at 57, Calle Circuito Andaluz 126, Club Hipódromo, 48290 Puerto Vallarta, Jalisco, Mexico.
Privacy contact: information@puertovallarta.net, WhatsApp +52 322 143 5305.
2. What we collect
Information you give us when you book:
- Your name
- Your email address
- Your phone number
- Your booking details: the tour, date and time, number of guests, and any notes or requests you add
We don’t ask for sensitive personal data. Please don’t include health or other sensitive details in your notes unless the tour provider needs them for your safety. If you do, we use them only for that purpose.
Payment information: Stripe handles your payment. Your full card number goes to Stripe and never to us. Stripe tells us whether the payment went through and shares limited details we need to manage the booking and any refund.
Information collected automatically: when you visit our pages, we and our service providers collect technical information such as your IP address, browser and device type, the pages you visit, and the site that sent you to us. This happens through cookies and similar tools described in section 6.
3. Why we use it
Primary purposes, needed to give you the service you asked for:
- Taking your booking and processing your payment
- Sending your confirmation and any updates about your tour
- Passing the details the tour provider needs to welcome you
- Answering your questions and handling changes, cancellations and refunds
- Protecting our booking system from bots, fraud and abuse
- Meeting our legal, tax and accounting obligations
Secondary purposes, not needed for your booking:
- Measuring how our website is used, so we can improve it (Google Analytics)
- Showing ads on our website (Google AdSense)
- Sending you news or offers only if you opted in (you can unsubscribe anytime; booking emails stay separate)
You can tell us at any time that you don’t want your data used for the secondary purposes. Just write to information@puertovallarta.net. Saying no won’t affect your booking.
4. Who we share it with
We don’t sell your personal information or rent it to anyone. We share it only as follows:
- Tour providers, who receive your name, phone number and booking details so they can run your tour. Mexican law allows this transfer without separate consent because it’s needed to fulfill the service you booked.
- Stripe, which processes payments.
- Cloudflare, which sends our booking emails and runs Cloudflare Turnstile, the tool that checks you’re a person and not a bot.
- Google, which provides Google Analytics and Google AdSense.
- Our hosting providers: the WordPress site runs on Hostinger behind Cloudflare; tour booking records live in Cloudflare Workers / D1.
- Authorities, when the law requires it, or when needed to protect our rights or someone’s safety.
These service providers process data for us under their own security and privacy commitments. Stripe, Cloudflare and Google are based in the United States and may process data in other countries. By booking with us, you understand that your data may be handled outside your home country.
5. How long we keep it
We keep booking information for as long as we need it to provide your tour, handle any questions or refunds, and meet legal, tax and accounting requirements (often about 5 years for Mexican tax and accounting). After that, we delete it or make it anonymous.
6. Cookies and similar tools
- Essential tools, needed for booking and security, including Cloudflare Turnstile, which looks at technical signals from your browser and device to stop bots.
- Google Analytics, which uses cookies to show us how people use the site.
- Google AdSense, which uses cookies to show ads and measure them. Personalized ads are on. For visitors from the EU, EEA and UK, consent uses the existing Google AdSense European regulations message.
You can block or delete cookies in your browser settings, although some parts of the site may not work properly without them. You can manage Google ad personalization at adssettings.google.com, and Google offers a free browser tool to stop Google Analytics at tools.google.com/dlpage/gaoptout.
7. How we protect it
We use secure connections (HTTPS), bot protection, and trusted payment and email providers, and we don’t store card numbers. Only people who need booking details to do their job can see them. No system on the internet is perfectly secure, so we can’t promise absolute security, but we take it seriously and will act quickly if something goes wrong.
8. Your rights under Mexican law (ARCO rights)
Under the LFPDPPP you have the right to:
- Access the personal data we hold about you
- Rectify it if it’s wrong or incomplete
- Cancel it, meaning ask us to delete it when it’s no longer needed
- Oppose its use for particular purposes
You can also withdraw your consent or limit how we use or disclose your data.
How to make a request: email information@puertovallarta.net with:
- Your name and an email or address where we can reply
- A copy of an ID document, or proof that you represent the person concerned
- A clear description of the data and the right you want to use
- Anything else that helps us find your data, such as your booking reference
We’ll reply within 20 days of receiving your request. If the answer is yes, we’ll put it into effect within 15 days after we reply. Mexican law lets us extend each of these periods once, by the same length, if there’s a good reason, and we’ll tell you if we do.
If you’re not happy with our answer, you can go to Mexico’s data protection authority, the Secretaría Anticorrupción y Buen Gobierno.
9. Rights for guests from other countries
Depending on where you live, privacy laws such as the European Union and United Kingdom GDPR, California’s CCPA and laws in Canada, Brazil and other countries may give you rights to:
- Know what personal data we hold and get a copy, in a portable format where that applies
- Correct it
- Have it deleted
- Restrict or object to how we use it
- Withdraw your consent at any time, without affecting what we did before
- Complain to your local data protection authority
Where these laws ask for a legal basis, we rely on: performing your booking contract (taking and running your booking), our legitimate interests (security, bot protection and improving our site), your consent (analytics and ads where consent is required), and legal obligations (tax and accounting).
For California residents: we don’t sell personal information for money. Showing personalized ads through Google AdSense may count as “sharing” for advertising under California law. You can opt out by writing to us or by using Google’s ad settings. We won’t treat you differently for using your rights.
To use any of these rights, write to information@puertovallarta.net. We may need to confirm who you are before we act on a request.
10. Children
Our website is intended for people 18 and older, and only adults can make bookings. We collect the number of guests in a booking, including children, but we don’t ask for children’s contact details. If you think a child has given us personal data, please tell us and we’ll delete it.
11. Changes to this policy
We may update this policy from time to time. We’ll post the new version on this page with a new date, and if a change is important we’ll make it clear.
12. Contact us
- Privacy: information@puertovallarta.net
- WhatsApp: +52 322 143 5305
- Landline: +52 322 299 6179
- Address: 57, Calle Circuito Andaluz 126, Club Hipódromo, 48290 Puerto Vallarta, Jalisco, Mexico
Language: These policies are available in English and Spanish. If they differ, the language you used when you booked controls for that booking.
