IBTM Americas is a global expo where leaders in the meetings, conventions, corporate events, and incentive travel industries meet with specialized providers from all over the American continent, making it a sort of Tianguis Turístico for the meetings industry.
The Riviera Nayarit pulled out all the stops to strengthen its footprint in the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, also known as the Meetings and Events Industry, with a high-profile participation in IBTM Americas, which was held September 5-6 in Mexico City’s Centro Citibanamex.
According to Lucero Guerrero, sales and marketing manager for the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB), this is without a doubt an event with excellent potential for the destination. Here, sector leaders, professionals, and providers were able to establish new businesses on a domestic and an international level, as well as receive updates on the industry.
She reported the Riviera Nayarit had the opportunity to promote the attributes, infrastructure, and facilities the destination has to offer the MICE segment.
Source: Riviera Nayarit Blog