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The Puerto Vallarta Sign (Puerto Vallarta Letters) on the Malecon

The Boy on the Seahorse by Rafael Zamarripa (1976) and the City Sign

A great Puerto Vallarta landmark that was unveiled during the World Tourism Day events in 2016. It's a very beautiful sign with colorful letters that spell out "Puerto Vallarta", it flanks the iconic Rafael Zamarripa "Seahorse Statue" on the downtown Malecon.

The PV City Sign has been moved around town, to the Marina Vallarta, and by the Amphitheater a little further down the seaside promenade, but it has returned to it's current Malecon location.

The Boy on the Seahorse, Puerto Vallarta Sign

The Puerto Vallarta letters are designed and made by the sculptor and artist Carlos Terres, the same artist that was in charge of replacing the destroyed crown of the iconic Our Lady of Guadalupe Parish in the downtown area. Each letter includes design elements and decorations based on the art of Manuel Lepe Macedo, the most famous city artist who is well known for his naïf-style art and his love of all the traditional city traditions and motifs.

Manuel Lepe Macedo

It's a great place to get, one of many, a souvenir photo with the colorful sign, the beautiful seahorse, and both sea and sky as a backdrop.


Where is the Puerto Vallarta Sign on the Malecon


This Puerto Vallarta Sign is one of two in town. The other one, a welcome sign on the way into the city is located at Las Juntas was designed by Natasha Moraga, another local artist.

Letrero de Bienvenido a Puerto Vallarta, Las Juntas entrando a Puerto Vallarta

Versión en Español

Versión en Español