There are many options in town for those that want a bit more than beach, drinks, and sun. It's impossible to list them all as people's interests are very wide and the city offers so many things to do.
There are food tours, small beaches, stores, cultural options, towns in the Sierra, tours, art galleries, a zoo, botanical gardens, Tequila tours and much more. This map shows a few options on the long list.
Main options found on this map: