In downtown PV, overhead wires are now underground, though the mess was at a time considered a "traditional" part of the old town, photographers and tourists now enjoy a much better and unobstructed view of the town, sights, architecture and the various attractions.
Now the white walls are interrupted only by flowerpots bursting with colorful bougainvillea, geranium, hibiscus, copa de oro and splendid ferns.
The city streets have always been cobblestone, but now, these rounded river rocks are set in concrete, creating a much smoother and durable surface, while still maintaining part of the original city charm and the temperature regulating properties of cobblestone streets.
The downtown area is the oldest part of town and, not surprisingly includes many of the main points of interest for tourist visiting the city. The rest of the article mentions the main ones and you can read a growing list of places to visit & see in town too.
July 21st, 2018, downtown Puerto Vallarta has been declared Cultural Heritage of the State of Jalisco, a protected area, with rights and privileges that protect it in state and federal laws.
Since the last century (the 1930's), the Malecon has been one of the city's main and most enjoyable attractions.
First of all, it's free, secondly, it has been completely remodeled and offers a wide, beautiful promenade between the sea and the stores and restaurants. Cars, taxis and other vehicles no longer go through the area, so it's safe, clean and fun. There's even a bicycle lane that's used not only by bikes, but by skaters and even Segways.
Get a glimpse of what living in Vallarta really is like on any afternoon, just stroll down the Malecon. Families with their kids come for a walk, an ice cream and a bit of entertainment, street artists abound, either at the amphitheater or elsewhere along the seaside walkway.
You'll also enjoy the relaxed atmosphere, the beautiful view of the bay, the warm and impressive sunsets, the sculptures and the Papantla birdmen that hold regular shows, sometimes a few times a day during high season, the list of things to enjoy goes on and on.
Visit and buy at many of the stores, have a drink at a bar or enjoy a delicious meal at many of the top restaurants that line the boardwalk. At night things really take off, for those that enjoy bar hopping or nightclubs this is the obvious starting point.
One of the city's symbols, a bronze boy with a Mexican sombrero riding on a Seahorse. Don't forget to take your picture with this beautiful sculpture. It's a classic photo op.
Since the 1980's the Malecon has evolved into a long promenade with sculptures almost every block. You'll find soft welcoming ones, strange surreal examples too, walk up to them, touch them, sit on some of them, climb up on them, many have actually been designed for that.
Read about them in Statues of the Malecon.
Here's a map with their location and photos
The Church, called, Parroquia de Nuestra Señora de Guadalupe, on Calle Hidalgo, one block from the Zócalo (main square). A beautiful church that, more than any buidling in town, symbolizes Puerto Vallarta. A beautiful crown tops the tower since 1965.
Rest on the benches or take your photo with the green "Kiosko" in the middle of the square, which is normally used for Sunday music.
On Thursdays and Sundays from 6 PM on the Municipal Band plays songs from near and far at the Kiosk, and locals and visitors dance "danzón", enjoying the music and the relaxed and happy atmosphere. The band is shown on the picture above.
The main square is right in the middle of town as is customary in all of America. The townhall is to one side, the Parish on the other, half a block away, the Malecon, the amphitheater and arches on the seaside.
As always in Mexican towns, the plaza is the heart of it all.
Calle Zaragoza 445, Puerto Vallarta. Casa Kimberley is famous because it was bought by Richard Burton for Elizabeth Taylor on her 32nd birthday. Richard Burton lived across the street and they built a bridge so they could visit each other without crossing the street below.
Many expatriates from the United States and elsewhere settled here in the area during the 1950s and 60's, and the name 'Gringo Gulch' soon took hold.
Casa Kimberley was a bed and breakfast for some time and now it's been completely remodeled into a luxurious boutique hotel.
More on Elizabeth Taylor and Richard Burton.
More on the Gringo Gulch.
Art galleries show all kinds of Mexican and international art. From avant-garde to indigenous art to fine pottery, each gallery specializes in a different genre. If you happen to visit during the art season, from November to April, you'll even be able to attend cocktail parties at the galleries to meet the artists. Vallarta's art community has existed more than 60 years.
Read more on Art Galleries.
Comprising a complete city block along the north side of the banks of the Cuale River is the Mercado Municipal Río Cuale (Rio Cuale City Market), also known as the Mercado de Artesanias. It's an indoor market with 2 stories of vendors, suppliers, and everything from pottery to jewelry, embroidered clothing, and souvenirs.
If you like to bargain, this is a good place to do it, especially if you're looking for crafts at affordable prices. On the second floor, you'll find the food stands. Read more on things to do.
There are many stands and stores on the Island
A cool stroll along the river walkway under the bridges that separate the downtown area from the Romantic Zone south of the Cuale river.
Isla del Río Cuale is a natural island on the Cuale River. The island has some restaurants, a museum, an art gallery, a statue of John Huston, and a beautiful fountain... but most people know it for its shops and stands.
The Cuale River Island was also famous for its cat population. The island itself was a lower class development until the residents were forced to move during a hurricane in 1971. After that, the island was used for restaurants, shops, and a cultural center.
There's a great bridge that runs from the island up to Gringo Gulch, there are also three hanging bridges that are always fun to cross, when you do, you'll understand.
More on the Cuale River Island.
A wide beach that starts off south of Villa Premiere and ends just north of Hotel Rosita and the Malecon, it's the most popular beach in the downtown area. The northern part is quite active, with lots of restaurants and activities. You can arrive at the beach on any side street, the further south you go it gets smaller and rockier. The southernmost part is mostly recommended for those that enjoy fishing. It happens to also be one of the cleanest beaches in the bay. Sand covering varies with the seasons, but is normally not very rocky, if at all.