Check out the Zone map if you don't know the general layout of the city, it's not hard at all as it all lies along the edge of the Banderas Bay in a north-south curve.
This area developed in the 1960's and 1970's when tourism started to become the town's main income and a stable concrete bridge was built over the Cuale River.
There's lots to do, shops, restaurants, bars, and much more. Hotels are smaller, less than a handful offer all-inclusive because it doesn't really make sense when the lively town offers everything just walking out of the hotel lobby.
Main features found on this map: